Sunday 21 December 2008

How to setup a Squidoo lens to market your jewelry

Web 2 is very 'hot', and Squidoo is a major part of it.
If you haven't yet used it to market your jewelry, you're losing money big time!

Currently there is a big love affair between Google and Squidoo, which means:
your Squidoo pages will be higher ranking in the Google search engines ->> more people will see your page ->> people will visit your page ->> people will BUY YOUR JEWELRY!

Let's face it. Cruising the jewelry forums and showing off your jewelry is great for uplifting your ego and gaining more trust in your work, but not that great for targeting people to buy your jewelry, since there is competition. Everybody is trying to sell their jewelry in the 'Show and Tell' threads (having your signature in your post, etc).
But the Search Engines are full of people WANTING TO BUY. So cater to them!

Setting up a page in Squidoo is completely free, very quick and you can add links in your Squidoo page to your main jewelry site.

I've found a great video tutorial on how to set up your Squidoo lens. Just tailor it to your jewelry, add links to your online store, put pictures of your jewelry there, make it interesting for visitors to read your lens from beginning to the end, so not only Search Engines, but also other Squidoo users might become potential customers, and you're off to a good start.

Enjoy.



If you are looking into integrating advertising your jewelry on Web 2 social media, which includes much more than Squidoo, Rena Klingenberg has the best book around. I have reviewed her book here. And yes, in case you are wondering, I did purchase her book, it was worth every penny (or cent) :)

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